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New boutique on Mass Street; hand-picked items for Lawrence customers

New boutique on Mass Street; hand-picked items for Lawrence customers

Lily O’Shea Becker || @lilyosheabecker

A new boutique, Bling Glamour by Nicole, on Massachusetts Street has a weekly-updated inventory hand-picked for Lawrence customers. The store offers a good alternative when families visit KU students because their clothes and accessories appeal to people of all generations.

“We have so many grandmas come in with their granddaughters, their daughters and they all can walk out finding something that they like,” founder Nicole Campos said. “So when we’re in the buying process we also think about that.” 

It has been nearly 14 years since the first Bling Glamour by Nicole opened in Scott City, Kansas, and when the perfect spot opened up at 742 Massachusetts Street, Campos said she knew it was the right time to finally open a store in Lawrence. The Lawrence store is their 20th location amongst 21 locations across Kansas, Nebraska and Oklahoma. 

The company relies heavily on its management team and the employees who work in stores to help hand-pick orders that fit the market of each location. 

“What are our customers asking us for? We take that very seriously because we want to provide our customers with exactly what they want and their style. It does vary from market to market,” Campos said. 

Campos said that some customers visit several stores because each location has a completely different inventory. 

Beyond their unique and diverse market, the company also takes pride in its customer service. 

“I’m always trying to emulate our first store in Scott City, Kansas, where people came in to say ‘Hi,’ and knew us,” Campos said. “Greeting, getting to really know the customer, and genuinely caring about the customer is what sets us apart.”

Three more locations are set to open this year. One in Nebraska, one in Oklahoma, and the first ever Bling Glamour by Nicole in Missouri. 

Campos said the company already feels welcomed in Lawrence.

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