The William Allen White School of Journalism and Mass Communications added a new branch to its in-house advertising and marketing group The Agency.

The Agency will now include another creative house known as Steam Whistle Creative. This new arm will focus on more out-of-the-box projects and ideas as opposed to the Agency’s strategic communications focus.

Steam Whistle Creative offers a variety of services, such as art direction and promotion. The new group held a croquet invitational on the Stauffer-Flint lawn on Oct. 21 to celebrate its inception.

More information on the group can be found at steamwhistlecreative.org