A couple months ago, Lovell Jones and other budding KC hip-hop artists founded a new music group, I HEARTS Music. The groups mission is to change the way rap music is portrayed within the hip-hop culture. Lovell wants it to be an organization that cares about people as a body, in hopes to change the music industry.
Lovell has been rapping since he was thirteen years old, when he understood that he could possibly have a talent for rapping.
‘Black Heart’ Lovell’s album comes out on March 31 and can be found on lovellmusic.com. Lovell says that the album is about really trying to come together and unify people. Lovell says the album is called ‘Black Heart’ because it represents the times in our lives when we are in a dark spot and we need a black heart to get through the situation.